PROTECT CONSUMER JUSTICE.ORG

Well, as a strategy it might have (four) legs.

Assembly member Dave Jones, who won the Democratic nomination to run for Insurance Commissioner, pushed a bill through the Assembly recently that would require pet insurers — yes, they exist — to post detailed information on what is covered and excluded under their polices, and require them to disclose whether premiums could change based on claims filed by a policy holder.

Assembly member Mike Villines, who barely won the Republican nomination for Insurance Commissioner, voted against the measure when it passed through the Assembly last month. The Senate is expected to take it up in the dog days of August.

It night seem silly, this blatant ploy to corner the pet-owners vote, But the Associated Press reported that pet-owners spent $12 billion on veterinary care in 2009, while only 1% had pet insurance to cover those bills. And according to the American Pet Products Association, nearly two out of three households nationwide included a pet.

That’s a lot of pet-loving votes.

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