She lost her privacy—and her case
Tuesday, September 22, 2009
By Steve Ingram
Williams-Sonoma customer Jessica Pineda claimed a violation of California’s Credit Card Act of 1971 which prohibits merchants who accept credit cards from requesting and recording personal identification information concerning the cardholder.
In this case, the merchant asked for Pineda’s Zip Code without telling her of the consequences. The customer felt compelled to provide the Zip. The store recorded the code along with credit card number in its database and later used customized software designed to perform reverse searches eventually accessing the customer’s address.
The customer filed a suit alleging invasion of privacy because the store obtained her address and used it for its own profit. In a decision by Justice James A. McIntyre, the court held that plaintiff did not present sufficient facts to show a substantial invasion of her privacy. Jessica Pineda v. Williams-Sonoma Stores, Inc. Court of Appeal 4th Dist. Div. 1 D054355
Category: Appellate Reports;